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How farmers see the future

Rural Confidence Survey

Conducted since 2003, the Rabobank Rural Confidence Survey is administered by independent research agency KANTAR, interviewing a panel of approximately 450 farmers each quarter. The survey provides valuable insights into farmers’ expectations for the 12 months ahead including their views on the performance of the broader agri economy and their own farm business operations.

Latest Survey Results: December Quarter 2025

  • Farmer confidence remains elevated but has fallen from the near-record highs recorded earlier this year.
  •  Dairy farmers were the major contributor to weaker overall sentiment with their confidence in the broader agri economy significantly lower than in September.
  • Among farmers holding a negative outlook on the agri economy, ‘lower commodity prices’ (60%) was cited as the major source of pessimism, while ‘rising input costs’ (25%) was the next most prominent reason given.
  • Rising commodity prices (59%) and overseas markets/ economies (21%) were the major reasons cited by farmers with an optimistic outlook.
  • Farmers’ expectations of their own farm business performance over the next 12 months were also down from last quarter but remain strong overall. Sheep and beef farmers are now the most optimistic of all sector groupings about the prospects for their own businesses.
  • Farmer investment intentions were higher than last quarter and are now at their highest level since mid-2017.
  • Farmers’ expectations for land price values are also higher.