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How farmers see the future

Rural Confidence Survey

Conducted since 2003, the Rabobank Rural Confidence Survey is administered by independent research agency KANTAR, interviewing a panel of approximately 450 farmers each quarter. The survey provides valuable insights into farmers’ expectations for the 12 months ahead including their views on the performance of the broader agri economy and their own farm business operations.

Latest Survey Results: March Quarter 2026

  • Farmer confidence has crept higher off the back of improved sentiment among dairy farmers.
  • Sentiment remains elevated and at net positive levels for the seventh consecutive survey.
  • Among farmers holding a positive outlook on the agri economy, ‘higher commodity prices’ (52%) was cited as the major source of optimism, while ‘rising input costs’ (32%) was the most prominent reason given by those with a negative outlook.
  • Farmers’ expectations of their own farm business performance over the next 12 months were also up from last quarter and remain elevated across all sector groups.
  • Despite a small drop in confidence from last quarter, sheep and beef farmers continue to be the most optimistic about the prospects for their own farm businesses. Dairy farmers and horticulturalists are now more upbeat about the prospects for their own operations than they were late last year.
  • Farmer investment intentions were marginally lower than last quarter but remain strong overall. On-farm expenditure (30%), increasing livestock numbers (19%) and property purchase to expand farming operations (15%) were the three areas most frequently cited by farmers expecting investment to increase.